More and more of your customers are using their cell phone to view your website. According to an April posting in PewResearchCenter 64% of Americans now own a smartphone, not a cell phone – a smartphone that figure has grown exponentially from just 35% in 2011. Even my parents have smartphones!
The best indicator of mobile phone use is the holiday season. According to a February publication of MarketingLand mobile traffic made up 60% of Target.com traffic from Nov-Dec 2014. Black Friday’s traffic alone was more than 2 times higher than 2013. Amazon reported similar statistics, adding that mobile shopping accelerated as the shopping season progressed.
These trends are turning what was the plus of a mobile site into a must! If your website does not have a good mobile presentation, if it is not easy to navigate on their phone or tablet they will move on! That being said - is your website “mobile friendly?
What are the characteristics of an effective mobile website?
Consistent – your mobile site should be consistent with the branding and options of your full site.
Simple & Attractive – your mobile site should be easy to navigate with a clear menu and options.
Streamlined & Efficient – your mobile site should operate quickly. Pages need to load fast; make sure your photos and graphics are optimized.