What's in a Name?

"What's in a name? That which we call a rose by any other name would smell as sweet." Romeo and Juliet

Well what isn't sweet is when someone else owns your businesses domain.  You toiled over what to call your business - choose the best domain for your website and have built your business and brand using this website.   Now a few years down the road the small design team you hired to develop your website is no longer in business.  You need changes done and your new designer/developer needs access to your domain.  Who owns your domain?; Where is it hosted; how can you get access to it?

 

This situation happens with small businesses every day.  Some situations can be worked out easily, others can end in litigation or the business having to abandon the domain at a great cost to their business.

Protecting your business' domain in one of the most important things you can do for yourself.  Here are several things to consider:

  1.  If your developer is managing your domain and it's hosting make sure you have a contract that states that you are the sole owner of the domain until such time that you may release ownership.  Most hosting platforms make transferring management of a domain very easy.  If you have proof of ownership you may have to jump through some hoops but you should be able to get control of your domain.
  2. Make sure your domain is set up on "auto-renewal".   There are vultures out there waiting for domains to expire.  They will grab your domain and if you want the privilege of having it back you will pay for it.

Happy New Year!

We sincerely hope you all had a wonderful holiday season filled with family, fun and memories.  Just a little New Year's gift for all of you - we are again sharing our 2016 calendar.   You can download a pdf with the first 3 months here - Enjoy!

EYE CATCHING SOCIAL MEDIA POSTS - WHAT'S THE TRICK?!

You have read it everywhere – one of the biggest keys to “engagement” on your social media posts is attractive, eye catching graphics or photos.   As human, our eyes lead the way.  

So what do you do if you are not a designer or cant’ pay someone to do your social media for you?   What is the trick to EYE CATCHING social media posts?

There are tons of apps and tools to help you create eye catching social media posts.   Our favorite by far is Canva.   It is easy to use, you can upload your own photos or choose from their stock photos – many are free and most others are $1.00.  Get inspired by their templates or create your own.  You can pick from social media posts, Facebook covers you can even design gift certificates – and those fun infographics.

If Canva isn’t for you here is a great article from bufferapp.com that give you a ton of other sources.  Now get out there and get posting!

YOU WON'T BELIEVE WHAT'S INSIDE

We are so proud to be partnering with our long time client and friend Travis Brodersen of trb architcture for not only their latest project - but their adventure into owning a new collaborative business.  Travis and his partners have begun demo and are ready to begin construction on Omaha's newest and largest salon suites.  WWW.SALONFIVE23.COM

We are so proud to be partnering with our long time client and friend Travis Brodersen of trb architcture for not only their latest project - but their adventure into owning a new collaborative business.  Travis and his partners have begun demo and are ready to begin construction on Omaha's newest and largest salon suites.  WWW.SALONFIVE23.COM

Is Your Website Mobile?

More and more of your customers are using their cell phone to view your website.  According to an April posting in PewResearchCenter 64% of Americans now own a smartphone, not a cell phone – a smartphone that figure has grown exponentially from just 35% in 2011.  Even my parents have smartphones!

The best indicator of mobile phone use is the holiday season.  According to a February publication of MarketingLand mobile traffic made up 60% of Target.com traffic from Nov-Dec 2014.  Black Friday’s traffic alone was more than 2 times higher than 2013.   Amazon reported similar statistics, adding that mobile shopping accelerated as the shopping season progressed.

These trends are turning what was the plus of a mobile site into a must!  If your website does not have a good mobile presentation, if it is not easy to navigate on their phone or tablet they will move on! That being said - is your website “mobile friendly?

What are the characteristics of an effective mobile website?

  • Consistent – your mobile site should be consistent with the branding and options of your full site.

  • Simple & Attractive – your mobile site should be easy to navigate with a clear menu and options.

  • Streamlined & Efficient – your mobile site should operate quickly.  Pages need to load fast; make sure your photos and graphics are optimized.